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Instagram and Business Law Today

In 2017, it is safe to say we are in a very technologically driven era. We use social media and the internet resources to gain insight into our metrics and maintain our online presence. We use online marketing strategies to reach out to consumers across the world. Social media is even changing the way business lawyers and other attorneys are branding themselves.

According to The Daily Business Review, law firms are catching on to the social media craze after being reluctant for years. They are beginning to see that companies in other industries are strengthening their brands online. A case study revealed that 57 percent of law firms now maintain a LinkedIn presence, 35 percent are on Facebook, and 21 percent use Twitter. How about Instagram? Is there potential in the social media platform that dominates with photography? In a survey in The Daily Business Review, the app was not included in the demographic. This poses the question: why are law firms off the map when it comes to one of the fastest growing social media platforms? The answer is that there could be a disconnect between the management at law firms and Instagram’s young demographic, which 75% of users under age 35. Maybe law firms think that Instagram is just for food, sunsets, and selfies. Either way, law firms intent on branding themselves around their community and clients are missing the chance to reach

The answer is that there could be a disconnect between the management at law firms and Instagram’s young demographic, which 75% of users under age 35. Maybe law firms think that Instagram is just for food, sunsets, and selfies. Either way, law firms intent on branding themselves around their community and clients are missing the chance to reach a platform of users that’s 700 million strong and growing by the day. Although the Instagram audience may be younger, millennials of today are the clients and employees of tomorrow. This makes the platform perfect for building law brandings online. Instagram is not costly or complicated. Law firms should focus on two things. The first thing they should focus on is the culture. People who are looking for a new job want to know “Can this firm support a community and me included?” This includes office design and firm achievements that can be shared via Instagram. The Instagram account can have fun by getting firm members engaged by launching hashtags to encourage and highlight the accomplishments of employees outside the office. Social media users gravitate toward accounts that feel authentic. The personality of the firm will result in more engagement. Law firms should also focus on their community. Law firms boast about being soaked in their communities when looking for new clients and hires; Instagram allows them to paint a blank canvas for demonstrating that. Law firms can showcase support for a nonprofit, post where is best place to grab an acai bowl near their office; Instagram allows law firms strengthen the connection between their firm and the locale. This adds to the culture presentation that the firm has to offer.

The first thing they should focus on is the culture. People who are looking for a new job want to know “Can this firm support a community and me included?” This includes office design and firm achievements that can be shared via Instagram. The Instagram account can have fun by getting firm members engaged by launching hashtags to encourage and highlight the accomplishments of employees outside the office. Social media users gravitate toward accounts that feel authentic. The personality of the firm will result in more engagement. Law firms should also focus on their community. Law firms boast about being soaked in their communities when looking for new clients and hires; Instagram allows them to paint a blank canvas for demonstrating that. Law firms can showcase support for a nonprofit, post where is the best place to grab an acai bowl near their office; Instagram allows law firms strengthen the connection between their firm and the locale. This adds to the culture presentation that the firm has to offer.

Managing an Instagram account is easy and should be used to connect with the community and reach more clients and new hires. Law firms should recognize and play around with Instagram to reach new goals with the community. Their presence will maybe bridge the law with the common person to encourage others to seek lawyers or learn more about the law.

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